Michelob Courtside: Experiential/Emerging Tech/Sports Entertainment

“We play games without the fans? Nah, that’s impossible. I ain’t playing.” That’s what LeBron James declared when the NBA season was suspended. So with every other major sport featuring cardboard cut-outs in the stands, Michelob reunited the fans and the players in a way that soon was replicated through out the rest of society and had everyone from Obama to Shaq talking about it.