Burger King Whopper Detour: Activation/Experiential/Film

In a playful prank, Burger King sent its customers to McDonald’s to download it's ordering app in order to get a Whopper for a penny. Along the way, Whopper Detour triggered 1.5 million downloads in nine days, vaulted to number one on the app store ahead of FaceBook and Instagram and became the world’s most awarded campaign in the world in 2019.