Michelob McEnroe vs McEnroe: Innovation/AR/VR/Branded Content

Michelob ULTRA believes “It’s Only Worth It If You Enjoy It.” But John McEnroe never got to enjoy his career. So we let him do it all over again. By playing a match against his toughest opponent: Himself.  On one side of the court, John McEnroe. On the other side, virtual John McEnroe. The first real vs virtual tennis match. Played in front of a live tennis audience, then broadcast as a 1 hour TV special on ESPN and 50+ outlets all over the world. Another Lion winner at Cannes.